E-commerce firm Paytm Mall plans to foray into same-day hyperlocal deliveries for groceries, electronics and wellness products – a move that is aimed to diversify its service offerings.
Currently, it is looking to launch a single-city pilot for hyperlocal delivery and has initiated talks with existing logistics partners including Delhivery, Gati Ltd, among others, people aware of the matter informed.
However, Paytm Mall has no plans to offer medicines due to the supply-chain complications involved in making deliveries for such products.
For its groceries segment, the company is looking to add newer features, which might help customers track local Kiranas in their neighbourhoods that are willing to deliver the requested products. It has plans to partner with 10,000 Kirana stores, small shops and other small businesses for hyperlocal deliveries.
The segment has continued to be an attractive proposition for the player as it contributes close to 40% of the total GMV (gross merchandise value), at present.
The company’s demand continue to come from tier-2 and 3 cities and thus the firm now looks to push hyperlocal same-day deliveries in these regions.
In other news, Flipkart recently announced the launch of its hyperlocal services in Bengaluru which will slowly move towards other cities. The company also invested $60 million in a logistics start-up Shadowfax which will play an important role in accomplishing Flipkart’s dream of going hyperlocal with delivery.